Preference Mapping - Test de produits

Preference Mapping – Products testing

Which is the best organoleptic / strategic positioning for your product?

Screening de concepts - Test de packs

Concepts screening – Packs testing

Amongst your innovation leads, which concepts have the highest potentials?

TURF - Optimisation de gamme

TURF – Range optimization

Expanding your range: threat or opportunity?

Trade off - Etude de prix

Trade off – Pricing study

How to arbitrate between the different variables of the product mix in order to maximise the demand while facing acute competition?



Highlighting the value of the distributors’ data to the industrials