Preference Mapping – Products testing
Which is the best organoleptic / strategic positioning for your product?
Concepts screening – Packs testing
Amongst your innovation leads, which concepts have the highest potentials?
TURF – Range optimization
Expanding your range: threat or opportunity?
Trade off – Pricing study
How to arbitrate between the different variables of the product mix in order to maximise the demand while facing acute competition?
Highlighting the value of the distributors’ data to the industrials