Facebook Lead Ads just got a whole lot more useful with offline conversion data – Marketing Land

The new Offline Conversion solution aims to help advertisers tie Lead Ads to downstream conversion activity.

Do we have to choose between a strategic segmentation or an actionable segmentation?

What is the best option for your brand? Numsight helps you to identify your strategic targets and to activate them on digital media! Building your segmentation and prioritizing your strategic targets The strategic segmentation, based on the customer knowledge and competitive environment analysis is a key component of your business strategy. It gives you the […]